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Maija Louekari

My greatest fashion icon: Pippi Longstocking

The best fashion advice anyone ever gave me: Dress for the weather

My favourite room: An Ames room. See en.wikipedia.org/wiki/Ames_room

I work best when: Relaxed

My greatest design influence: The stories, books, and fairy tales I read when I was a kid

The word that best describes my design philosophy: Avoid pointless rushing

My first memory of Marimekko: My childhood duvet cover, a Maija Isola print

The Marimekko product I use all the time: Striped socks and a Rinne-Niinikoski knit from 2009

When I travel I always take: A friend

A good hug makes a great gift.

The best Sunday morning music: Something picked by my husband while my daughter plays along on her xylophone

One thing I will never change: Time changes everything, nothing is permanent.