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Marimekko For Target

Marimekko and Target to collaborate in a design partnership - Marimekko's bold prints and cheerful colors translate Finnish lifestyle.

Marimekko and one of the biggest retail chains in the US, Target, are collaborating in a design partnership – Marimekko’s bold prints and cheerful colors translate Finnish lifestyle. Marimekko for Target limited-edition collection features playful, print-centric pieces that span outdoor décor, furniture, entertaining essentials as well as beach and swimwear and accessories for women and girls. The prints in the collection were designed by one of Marimekko’s most iconic designers, Maija Isola. Dating back to the early decades of the Finnish design house, the prints are great examples of Marimekko’s design heritage.

“When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love,” says Julie Guggemos, Senior Vice President, Product Design and Development, Target. “For our spring collaboration, that brought us all the way to Finland! We’ve had our eye on Marimekko for quite some time, and can’t wait for guests to have a chance to shop this limited-edition collection in just a few short weeks.”

A glimpse into the Finnish culture and lifestyle gave birth to the idea behind the Marimekko for Target collaboration: two iconic brands joining forces to create the feeling of an eternal summer and carefree outdoor living by offering items that bring people together and encourage them to play. Target’s design team spent time in Helsinki, where Marimekko is rooted, and were struck by one observation in particular. Finland has four distinct seasons, and once the cold and dark of winter fade away, the Finns couldn’t be happier to get outside with friends and family to enjoy some much-deserved sunshine.

“Target pioneered the concept of design partnerships and continues to raise the bar with each new collaboration,” says Tiina Alahuhta-Kasko, Marimekko’s President. “Following the celebrated previous Target’s design partnerships with brands such as Missoni, Mulberry, Jason Wu and Jean Paul Gaultier, we are very excited to present the Marimekko for Target collaboration this spring. Marimekko was created to bring colors and happiness into people’s everyday lives. We are thrilled to share our storied colorful designs and lifestyle thinking, inspired by Finnish summer living outdoors, with Target's guests in almost 1,800 stores and online across the United States.”

The Marimekko for Target capsule is available on Target stores and online in the US starting April 17.

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Questions regarding the collection? Contact:

Guest Relations (store experience): 800-440-0680

Target.com Guest Services (online experience): 800-591-3969

 

For other Target phone numbers:

Target.com/contactus

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About Marimekko

Marimekko is a design house celebrated worldwide for its original prints and colors. When the company was founded in 1951, its unconventional designs transformed the tradition of textile printing and clothing in Finland.

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